Image may be NSFW.
Clik here to view.
I’m sure you have read quite a bit about the new Penguin + Random House logo since it was introduced a couple of weeks ago. Lest we repeat—or, alas, come across as uninformed—there are a few points I consider worth reiterating. After all, it’s not everyday that we are exposed to such a well thought-out and –executed new global branding system!
Pentagram’s Michael Bierut and his team have created a flexible brand system for Penguin Random House that establishes a new identity for the corporate parent, while also preserving and enhancing the individual identities of the group’s 250 imprints.
1. The new Penguin Random House wordmark can be used in conjunction with the logo of any one of the 250 imprints
2. The logotype may also appear on its own, framed by two rules that “bookend” the mark. (The orange color of the “bookends” is a subtle reference to Penguin’s brand heritage.)
3. Set in the typeface Shift Light, which evokes a typewriter font, the new wordmark underscores the importance of the written word to the company’s culture and work.
4. The program pairs global consistency with local flexibility: the identity can be adapted to accommodate the various imprints in territories around the world.
“The basic idea and vision behind Penguin Random House is to find that balance and that synthesis between 250 creatively and entrepreneurially independent publishing houses and the leverage, scale, and possibilities and reach of a global player,” says Markus Dohle, CEO of Penguin Random House.
So, do you agree with me that Michael Bierut and his team aced it?
Image may be NSFW.
Clik here to view.
Images and video from Pentagram.
